Privacy policy

Last updated: 9 November 2026

This notice explains how Pingala LLC (“Pingala”, “we”, “us”) collects and uses personal information when you visit pingalapartners.com or contact us about our services. Pingala is a US limited liability company working with clients in the United States and the United Kingdom.

Who is responsible for your information

Pingala LLC is the controller of the personal information described in this notice. You can contact us about anything in it at [email protected].

What we collect

  • Information you send us. If you email us or use the Book a meeting form, we receive your name, work email address, firm, role, and anything else you choose to include, such as your assets under management, markets and the services you are interested in.
  • Business contact information. When we work with, or talk to, a firm about our services, we keep the work contact details of the people involved.
  • Technical information. Our hosting provider records standard server logs when you visit the site, such as your IP address, browser type, the page requested and the time of the request. These logs are used for security and to keep the site running.
  • Analytics, only with your consent. If you accept analytics cookies, Google Analytics (loaded through Google Tag Manager) collects information about your visit, such as pages viewed, how you arrived, approximate location, device and browser. See Cookies below.

The investor intake example on the homepage is a demonstration only: nothing you select in it is sent to us or stored.

How we use it, and our legal basis

  • To reply to enquiries and arrange meetings, because we have a legitimate interest in responding to people who contact us.
  • To deliver and manage our services, where we have, or are entering into, a contract with you or your firm.
  • To send occasional, relevant updates about our services to business contacts, based on our legitimate interests. You can opt out at any time.
  • To keep the site secure and working, based on our legitimate interests.
  • To understand how the site is used and improve it, through analytics, only where you have given consent.
  • To meet our legal, tax and accounting obligations.

We do not sell personal information, and we do not use it for automated decision-making.

Who we share it with

We share personal information only with service providers that help us run the business, under contracts that require them to protect it and use it only on our instructions:

  • Netlify, which hosts the website and receives and stores Book a meeting form submissions
  • Google Fonts, which delivers the site's typefaces and receives your IP address when the page loads
  • Google, which provides Google Tag Manager and Google Analytics, if you accept analytics cookies
  • Our email provider and our CRM (HubSpot), which store correspondence and business contact details
  • Our accountants and professional advisers, where needed

We may also disclose information if the law requires it, or to protect our rights.

International transfers

We work from the United Kingdom and the United States, and some of our providers store data in the US. Where personal information moves from the UK or the European Economic Area to the US, we rely on recognised safeguards, such as the UK Extension to the EU-US Data Privacy Framework or standard contractual clauses.

Cookies

The site uses no cookies unless you accept analytics. If you click Accept on the cookie banner, Google Analytics sets cookies (named _ga and _ga_<ID>) that distinguish visitors and last up to two years. If you click Reject, no analytics cookies are set. We store your choice in your browser so we don't ask again.

You can change your choice at any time: update cookie preferences. You can also block or delete cookies in your browser settings, or use the Google Analytics opt-out add-on.

How long we keep it

We keep enquiry and client correspondence for as long as we have a working relationship, and then for up to six years for legal and accounting purposes. Server logs are kept by our hosting provider for a short period, as set by that provider. Analytics data is kept in Google Analytics for up to 14 months.

Your rights

Depending on where you live, you may have the right to:

  • ask for a copy of the personal information we hold about you
  • ask us to correct or delete it
  • object to, or ask us to restrict, how we use it
  • ask for it in a portable format
  • opt out of marketing emails at any time

To make a request, email [email protected]. We may need to confirm your identity first, and we will reply within one month. If you are in the UK and unhappy with how we handle your information, you can complain to the Information Commissioner's Office; in the EEA, to your local data protection authority.

Security

We use reasonable technical and organisational measures to protect personal information, including access controls and reputable, security-certified providers. No method of transmission or storage is completely secure.

Children

Our site and services are for businesses and are not directed at anyone under 18. We do not knowingly collect information from children.

Changes to this notice

We may update this notice from time to time. The date at the top shows when it last changed.